THE KURE Intensive Repair Mask

The Kure by amika: rapid rescue for damaged hair. When hair has been exposed to bleach, heat, and chemicals, simply hydrating isn’t enough—you need real reconstruction. This ultra-rich mask has a thick, creamy texture and incorporates bond-strengthening technology that targets the weakest spots along the hair fiber where breakage starts. A brief ten-minute treatment is all it takes to transform dull, brittle strands into smooth, shiny, and easier-to-manage hair. Its formulation blends three nourishing plant butters, borage seed oil, and the brand’s hallmark sea buckthorn, along with vegan quinoa protein that offers keratin-like reinforcement. Clinically, results are noticeable after a single use: stronger-feeling hair with markedly less breakage and enhanced conditioning. Suitable for all hair types and safe on color-treated tresses.Main benefits
- Deep hydration boost for dry, damaged hair
- Strengthens the hair fiber and markedly reduces breakage
- Improves manageability, detangling, and a softer touch
- Restores flexibility and shine to dull hair
- Especially helpful for high-porosity hair
- Safe for color-treated hair and compatible with keratin treatments
- Free of sulfates, parabens, and mineral oilsKey ingredients
- Sea buckthorn oil (Hippophae rhamnoides fruit/seed oil): a nutrient-rich antioxidant powerhouse that helps restore lipids and boosts shine and softness
- Borage seed oil (Borago officinalis seed oil): high in omega-6 fatty acids for nourishment
- Mango seed butter (Mangifera indica seed butter): rich in omegas and vitamins A, C, and E, nourishing without heaviness
- Shea butter (Butyrospermum parkii butter): provides vitamins, minerals, and fatty acids to soften damaged fiber
- Quinoa protein (Hydrolyzed quinoa): vegan protein that strengthens hair structure with keratin-like benefits
- Provitamin B5 (Panthenol): moisturizes, adds elasticity, and enhances hair body