{"product_id":"loreal-professionnel-dia-color-coloracion-demi-permanente-sin-amoniaco-5-71-60ml","title":"L'oreal Professionnel Dia Color Coloración Demi-Permanente Sin Amoniaco 5,71 60ml","description":"\u003cdiv\u003e\n\u003cp\u003eBring salon-grade vibrancy to your routine with L'Oréal Professionnel Dia Color in shade 5.71. This ammonia-free demi-permanent dye deposits rich, multi-dimensional tone while protecting your hair structure thanks to advanced pre-cation technology.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eShade 5.71\u003c\/b\u003e: Delivers a cool dark auburn ash finish that adds dimension and balances warm or brassy tones in medium brown hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePre-Cation Technology\u003c\/b\u003e: Neutralizes negative charges within the hair fiber during application to lock in proteins, resulting in less damage and stronger strands than conventional color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGentle Formulation\u003c\/b\u003e: The ammonia-free blend colors hair up to its existing level, effectively covering up to 50% grey without lifting or altering underlying pigment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e60ml Tube\u003c\/b\u003e: Holds a professional-grade creamy texture in a manageable size, designed for smooth, controlled application that ensures even saturation and clean handling.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eYou get a luminous, healthy-looking color that lasts through multiple washes without compromising hair integrity. Use this shade to soften gray roots, refresh fading mid-lengths, or tone down unwanted warmth for a polished result that revitalizes your style. Mix with your chosen developer and apply quickly; your hair will emerge with brilliant shine and a softer feel after each use.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"unisex \/ unisex","offer_id":53677354615073,"sku":"360626","price":21.77,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/4438\/1729\/files\/no_image_578e2fe8-db86-443f-aaa0-8f89200468a8.webp?v=1791211365","url":"https:\/\/leravishemart.com\/cs\/products\/loreal-professionnel-dia-color-coloracion-demi-permanente-sin-amoniaco-5-71-60ml","provider":"Le Ravishe Beauty Mart","version":"1.0","type":"link"}